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PACE Webinar - Customer Profitability
To remain competitive, companies must determine how to retain customers longer, grow them into bigger customers, make them more profitable, serve them more efficiently, and target acquiring more profitable customers.

Organizations need to be able to answer questions such as which types of customers are worth more to retain, grow, acquire, and win-back? Are some types are not worth pursuing? And how much should you optimally spend on each type of customer micro-segment?

This presentation will cover: 1) The shift from product and service-lines centric business to customer-centricity. 2) The continuum of direct costing from project accounting to standard costing to activity-based costing (ABC). 3) Why “cost-to-serve” expenses expenses are more important than product and service-line expenses. 4) How to quickly design and implement a customer profitability measurement system in weeks, not months, using rapid prototyping. 5) Actions taken with the information to make customers more profitable.

This webinar will be presented by Gary Cokins, an internationally recognized expert, speaker, and author in advanced cost management and performance improvement systems.

Apr 6, 2021 11:00 AM in Eastern Time (US and Canada)

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